Larry Livermore was born in Detroit and arrived in California in 1968. He was co-founder of Lookout Records, editor and publisher of Lookout magazine, and a longtime columnist for Maximum Rocknroll and Punk Planet. His first memoir, Spy Rock Memories, was published in 2013 by Don Giovanni Records. How To Ru(i)n A Record Label: The Story of Lookout Records is out November 13, 2015. A contributor to numerous other magazines, books, and anthologies, he has also sung and played guitar for the Lookouts and the Potatomen. He lives in Brooklyn.