751: Inside the Mind, and Shopping Cart, of a Food VC with Elly Truesdell

Today on the show, we have a great episode digging into the world of grocery. First up: Elly Truesdell, cofounder and managing partner of New Fare Partners, one of the only women-led VC firms investing exclusively in the food and beverage space. She came up at Whole Foods, helped put RXBAR and Bachan’s on the map, and now she’s behind some of the most interesting consumer packaged goods bets happening right now.

Then: Jake Karls, cofounder and chief rainmaker at Mid-Day Squares, the functional bars company that is making serious noise. We talk about growing the company through hard work and marketing savvy, and how Karls and his cofounders landed on the idea in the first place.

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If you’re a fan of smart and lively conversations about food, home cooking, and culture, this is the place. We interview the most interesting characters in the world of food, media, and cookbooks and release episodes several times a month. The program is hosted by TASTE editors Aliza Abarbanel and Matt Rodbard, and is sometimes recorded live at Rizzoli Bookstore in New York City.

Visit TASTE online: tastecooking.com